The Four Bars Podcast, presented by EDGES, Inc., is hosted by Ken and Patti Leith and explores how people, companies, and ideas grow through collaboration, understanding, and shared purpose. Drawing from their work at EDGES—a Bentonville-based growth advisory firm founded in 2001—the show dives into the principles behind teamwork, communication, and human connection. Each episode reflects the spirit of EDGES’ initiatives, from their Inter Face Methods collaboration tool to their Unform Your Bias™ nonprofit, highlighting how stories and dialogue can foster growth, empathy, and meaningful change.
Sponsoring The Four Bars Podcast offers a unique opportunity to align your brand with a show dedicated to growth, collaboration, and positive change. With hosts Ken and Patti Leith bringing decades of experience in leadership and team development, the podcast attracts an audience of business leaders, entrepreneurs, educators, and community influencers who value purpose-driven work and meaningful connection. As a sponsor, your brand will reach a thoughtful and engaged listener base that appreciates innovation, authenticity, and impact—positioning your organization alongside conversations that inspire both personal and professional growth.
Podcasts cater to specific niches, allowing advertisers to reach a well-defined audience that aligns with their product or service. This targeted approach increases the likelihood of engaging listeners who are already interested in related topics.
Listeners often have a strong connection with podcast hosts, making them more receptive to ads delivered during the show. This trust, combined with the focused listening environment, leads to higher ad recall and effectiveness compared to other mediums.
Podcast ads are typically more affordable than traditional media, offering a great return on investment. Advertisers also benefit from flexible ad placements, such as pre-roll or mid-roll, which can be seamlessly integrated into the content for a more natural feel.
Sponsorship Opportunities
Presenting Sponsor
Maximum exposure and recognition for your brand as the top-tier sponsor
Logo prominently featured on the album artwork, creating a strong visual connection
Special mention at the beginning of each episode: “The Four Bars Podcast is presented by [Your Brand].”
Custom link to your website included in the episode description
Additional brand mention in the episode description for further visibility
Highest level of integration and brand presence in each episode
A host-read ad in podcasting is an advertisement that is delivered by the podcast host themselves, rather than being a pre-produced commercial. These ads feel more personal and authentic because the host often integrates the product or service into their normal speaking style, sharing their genuine thoughts or experiences with it. Host-read ads tend to build trust with listeners since they come from someone the audience already knows and respects, making them more effective at engaging the audience and driving results for advertisers.
Pre-Roll
Mid-Roll
Post-Roll
Plays at the beginning of the episode, after the intro but before the main content. 10-15 second, host-read ad. Information provided by the Advertiser.
Plays approximately at the halfway mark of the episode. 30-45 second, host-read ad. Information provided by the Advertiser.
Plays at the end of the episode, after the main content but before the outro. 10-15 second, host-read ad. Information provided by the Advertiser.
